Experience a New Breed of All Terrain Racing | Bowler Motors


About Us

With a rich heritage, a team of highly talented designers, engineers and a racing team, Bowler has earned a global reputation for quality, performance and passion.

Since Drew Bowler and his family founded the business in the 1990’s at his farm in Derbyshire, Bowler has grown and achieved an enviable cabinet of awards and accolades. With racing roots our road and race vehicles travel the world and our customers are as passionate about Bowler as our team.

In 2019, Bowler was integrated into Jaguar Land Rover’s rapidly expanding Special Vehicle Operations division. Looking ahead, the journey promises to be as thrilling as ever, marked by the launch of several new road vehicles.

Defender Rally Series 2024

This year’s Defender Rally Series UK will have the largest competitive field in the championship’s history, with up to 16 driver and co-driver pairings contesting each event. Follow the action or find out more here:

Defender Challenge 20" Alloy Wheels

New Defender Challenge 20 inch wheels are now available to buy online. Suitable for the latest Defender models, this is the same competition-developed wheel fitted to all Bowler Defender Challenge Competition cars.

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Conversions and modifications are undertaken by the JLR Bowler Factory team and designed to enhance power, handling, braking and comfort

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Service & Repair

Comprehensive vehicle servicing and repair for Land Rover Defender and Bowler vehicles.

Parts & Accessories

We have a wide range of parts and accessories for your Land Rover Defender in our online shop.