Our Heritage

See how the Bowler Motorsport team began

Bowler Timeline

2020
2020

CSP 575 Launched

CSP 575 Launched

Created using our 35 years’ experience of building International Rally Raid cars, with engineering support from our new friends at Jaguar Land Rover Special Vehicle Operations, the CSP575 adds a little refinement for road use while still retaining the unmistakable rawness and motorsport passion of a Bowler.

2019
2019

Jaguar Land Rover Acquires Bowler

Bowler JLR

Bowler now forms part of Jaguar Land Rover’s fast-growing Special Vehicle Operations Division.

2016
2016

Launch of the Defender Rally Kit

Launch of the Defender Rally Kit

The Defender Challenge grows with more teams and more rounds, the Defender Challenge rally kit is launched.

2015
2015

Featured in Top Gear Magazine

Featured in Top Gear Magazine

Bowler races it’s 400hp supercharged 3.0 V6 Defender 110, and the car is featured in Evo and Top Gear magazines, alongside Bowler Fast Road conversions

2014
2014

Bowler launches the Defender Challenge

Bowler launches the Defender Challenge

Bowler launches the Defender Challenge as a programme which will prepare competitors for the Dakar, and moves into a new production facility

2013
2013

Bowler Grows

Bowler Grows

The Bowler team grows and develops the range of performance parts available for Defenders, adding new European distributors

2012
2012

Partnership with Land Rover

Partnership with Land Rover

Bowler agrees a formal brand partnership with Land Rover across sponsorship, marketing and engineering, and begins development of the Defender Challenge

2011
2011

Racing in Africa

Racing in Africa

Bowler races the EXR in Africa and Europe and launches a range of road and rally performance upgrade parts for the Defender

2010
2010

The Bowler EXR-S

The Bowler EXR-S

The Bowler EXR-S is revealed at the Goodwood Festival of Speed and is driven up the hill in the Supercar class – beating many supercar rivals

2009
2009

Goodwood Festival of Speed

Goodwood Festival of Speed

Bowler attends the Goodwood Festival of Speed and runs 8 rally cars on a specially designed course over the weekend