Meet Bowler | Find Out More About Us | Bowler Motors

About Us

Maintain and upgrade your Defender, or experience the thrill of racing by joining the Defender Rally Series.

At Bowler, our rich heritage and skilled team earned us a global reputation for quality and performance. Founded in the 1990s by Drew Bowler in Derbyshire, we quickly gained international recognition through our award-winning road and race vehicles.

We became market leaders in innovative design, engineering and production of class-leading custom vehicles for road, race and all-terrain specialist applications. As the UK pioneers of Rally Raid cars, the adventure of racing is in Bowler’s DNA; our vehicles have competed at the highest levels and been deployed in some of the toughest environments across the world. 

In 2019, Jaguar Land Rover acquired Bowler into their Special Vehicle Operations division. By the end of 2023, we transitioned to JLR Motorsport, enhancing the Defender Rally Series.


We offer exceptional choices for driving adventures


Join Our Racing Team

Purchase a new, race-prepared Defender 90 through our Defender Rally Series and benefit from comprehensive training, dedicated support, and a progressive race programme that guides you from the UK Championship through to international events. With an ‘arrive and drive’ package, you can focus on the racing, and we can take care of everything else. The Defender Rally Series has been highly acclaimed by Auto Express, Car Throttle, EVO magazine and other leading publications.

Enhance Your Defender

Service and maintain your current Defender with us, or upgrade it with our proven parts from our online store, or opt for a Bowler conversion to create your ideal vehicle. A limited number of Bowler specialised vehicles are also available to purchase.

Find Out More

For further information about our cars or services, please get in touch.

Contact Us
At Bowler, a subsidiary of JLR, you can maintain and upgrade your Defender, or experience the thrill of racing by joining the Defender Rally Series. Contact us via the details below.