Tata Elxsi unveiled as title partner for 2022 Bowler Defender Challenge

Posted on 3 March 2022


Tata Elxsi, one of the world’s leading design and technology service providers, is today unveiled as the title partner for the 2022 Bowler Defender Challenge series. The global specialist in design thinking and digital technology application sees the challenge series as a perfect demonstration of Xtreme Engineering – where technology, engineering and design come together to deliver the X factor In pace and performance.

The Bowler Defender Challenge, held over 7 UK rounds with 12 teams competing in identical Bowler Defender rally vehicles, pits drivers, navigators and vehicles against a variety of competitive rally conditions. From safari and hill rally through fast tarmac and gravel each team will need to master the terrain and conditions to challenge for the championship. The development of the Bowler Defender, from mule to full competition car in less than two years, is a prime example of the work Tata Elxsi undertakes. Converting the highly-capable Defender from production passenger car to rally-prepared competition vehicle requires full integration of the existing systems into a competitive format.

Nitin Pai, Chief Strategy Officer and CMO Tata Elxsi comments “The opportunity for Tata Elxsi to partner with the Bowler Defender Challenge gives us a superb platform to showcase our brand. A high performance environment, with constant demands on the teams and the support crews, really brings the term “Xtreme Engineering” to life. Bowler are a world-class competition brand and we see them as a perfect partner for our products and services in the modern automotive industry. We’re excited to be part of the action!”

Bowler General Manager Calum Mckechnie follows “We are really excited to have Tata Elxsi partner with the Bowler Defender Challenge. To have a global leader onboard in the first year is a strong positive endorsement of the series, the development work and the direction in which Bowler is forging. Tata Elxsi understand perfectly the engineering and integration aspects of our business and the pressure to find solutions that only competition can bring. It’s going to be a very exciting year for our partnership.

The first round of the 2022 Bowler Defender Challenge takes place on the 5th and 6th of March at Walters Arena, near Neath, Wales.

About Tata Elxsi

Incorporated in 1989, Tata Elxsi is amongst the world’s leading providers of design and technology services across industries including Automotive, Media, Communications, Healthcare and Transportation

Tata Elxsi works with leading OEMs and suppliers in the automotive and transportation industries for R&D, design, and product engineering services from architecture to launch and beyond.

It brings together domain experience across Autonomous, Electric, Connected vehicle technologies, Software-defined vehicles (SDV ) and is supported by a worldwide network of design studios, development centres and  offices as well as a  global pool of over 10,000 engineers and specialists. 

For more information, please visit www.tataelxsi.com.


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