Defender Rally Series 2024 Partnered with Tata Elxsi



The purchase of a Bowler rally-prepared Defender includes comprehensive training, support, logistics and entry into the UK Championship. Our Arrive and Drive service means you can focus on racing, while we handle everything else.


Most of our customers start as rally novices and earn their National Licence by the end of their first year with us in the UK Championship. You also have the opportunity to race in special events, such as the Iceland hill rally, in your first year with us.

On completion of their first year, most customers move up into the EU Baja Championship, rallying internationally, including France and Spain.

We’re here to take you on a rallying journey, to develop your racing skills and take you to amazing destinations. For 2025, we have further outstanding rally events internationally to participate in – details to be announced soon.

Through our multi-year Driver Development Pathway, we offer comprehensive support and training, enabling participants to obtain the necessary licences for UK and international competitions. With the guidance of experienced team members, a supportive paddock community is fostered, creating an unparalleled sense of camaraderie and enjoyment.

Find out more about our Driver Development Pathway – your pathway to becoming a rally driver.

Already hold the relevant licences? We offer a bespoke option, including hiring a car for events. Contact us to discuss your experience and ambitions.

Calum McKechnie, General Manager, Bowler Motors, said: “New for this season, a range of international destinations expands horizons, introducing clients to motorsport adventures that will stay with them for a lifetime.”

The Package

Full Ownership of a New Defender 90 – Rally Prepared by Bowler and Road Legal

Finance available through Moorgate Finance

Race Season Entry into the Defender Rally Series, UK Championship

Comprehensive Training and Support

Rally Licence Guidance and Upgrade Support

Full Season Event Support and On-Site Caterer

‘Arrive and Drive’ Package Available

Exclusive Invitation to the End of Season Awards

The Series

Run by Bowler. Operating under JLR Motorsport.

One-Make Rally Series | Production Car Class

Identical cars, bringing driver skills to the fore

Cross-discipline series, across rally and cross country

Multi-Year driver development pathway

New ‘Year One’ driver teams added each year

Limited Places available each year

Registrations now open for the 2025 season

Supported by JLR

Sponsorship opportunities available

Want to join the team and go racing? See the FAQ section below

The racing schedule for the 2024 Defender Rally Series is live – view online here.

The rally events have spectator areas; each event that we enter is run independently and will have their own methods of spectator sign-ups. We recommend reviewing the rally calendar to see where we’re going and contacting the individual rally events to obtain spectator tickets.

You would need to purchase a full rally specification car from us, which are available as LHD or RHD. The purchase of the vehicle also includes entry into the UK Championship, which consists of 7 UK races. View the rally car you could own, at RALLY CAR SPECIFICATION – DEFENDER RALLY SERIES

Find out more about our Driver Development Programme – your pathway to becoming a rally driver.

Purchasing a RHD Rally spec car RALLY CAR SPECIFICATION – DEFENDER RALLY SERIES with entry into the Bowler UK championship From £118,000 +VAT (Note full pricing and Options will be announced in August 2024)

This price includes purchase and full ownership of a fully converted Defender rally car (on the road), management through nine events (seven race events and two training events), entry into the seven-round UK Championship with full Bowler Works Support, consisting of: a dedicated team of race technicians, event hospitality, professional guidance, access to a fully stocked spares facility (parts charged on event) and rally support.

To enhance client experience further, catering is provided at each round provided by our 3rd party partner – this includes hot food drinks and snacks. Please provide any specific dietary requirements and the team will ensure your needs are accommodated. Please note, drivers and navigators will be required to stay overnight for 1-2 nights dependent upon the rally and location.

Full Season Logistics Support Package (Arrive and Drive) UK – Vehicle Logistics, 8 hour Valet and Inspection post each round, storage and maintenance and reduced parts cost: From £15,000 +VAT

This package intends to make your  Championship as simple as turning up, driving the car and handing the keys back afterwards. This has proven particularly attractive for international competitors and those who are time poor or have limited space but want the utmost post-race technical support for their car.

Included in the full-service price is full vehicle management and logistics to and from each event/round, extensive cleaning, inspection and safety checks conducted at our Bowler workshop. Between each round, vehicles will be stored at one of our secure facilities. Full-Season clients also benefit from a 20% discount on all part costs apart from tyres. Cars with this service level will arrive at each rally round fully fuelled (at cost to customer) and ready to race. Drivers are responsible for fuelling cars whilst on Rally Stages (in line with event regulations).

Our driver teams are welcome to apply for sponsorships from other businesses to help to cover the cost of their racing. If this is your intention, we can help to provide specific information relating to the Series that you can use in your overall sponsorship applications.

The majority of our clients are business owners, and they include vehicle graphics with their logo on the car. The 2024 cars will arrive painted Fuji White with the all-new Defender Rally Series Livery for 24. It will also contain adhesive regulatory plaques numbers and information. The 2024 Championship livery will be announced in due course; clients are of course able to apply their own colours and business logos. Owners may place their own sponsorship logos on their cars, however, priority must be given to the title series sponsor (and must be consistent across all cars). Further information will be detailed in the championship regulations and terms and conditions.

To gain enough Championship points, you will need to enter a minimum 4 out of the 7 UK Rounds.

There are two options: 1) Hire a car for the occasional event (contact us for details); (2) We are able to sell you a new or used rally Defender, without the need to enter UK championship. We have some used cars available at Premium Bowler Performance Vehicles for Sale | Bowler Motors

All cars in the Defender Rally Series are identical, to bring driver skill to the fore. View the car details at Defender Rally Car | Bowler Rally Series 2024 | Bowler Motors

On occasion, clients in the Defender Rally Series choose to sell their car after a season of racing. We can help to facilitate the sale for you.

There are two options:
1)Clients might also consider the European Baja Series if they hold a national Race licence (this enables entry into FIA events).  Once the car is already owned, the price of entry is £70k+VAT (if client’s car is based in the UK) which includes all logistics, entry fees, international transport, management and hospitality.. this takes clients to a range of international events where they use newly acquired rally skills and compete in a field with T2 category vehicles, side by sides, trucks and motorbikes in some cases.

2) If you are not already a part of our Series but hold the relevant licences, you may be able to hire a car for an event. Contact us for details.

We provide full training and can take a novice or experienced rally driver; whatever your ability and experience, our expert coaches can take you further, via advice, training events and coaching through the various levels of rally licensing.

Find out more about our Driver Development Programme – your pathway to becoming a rally driver.

Those who already hold the relevant licences can enter our EU Baja Championship and/or hire a car for specific events of interest. Please contact us for details.

Bowler has partnered with Moorgate finance for 2024. Moorgate enable clients to fund cars and costs through their business. They have significant experience in financing motorsport and high-end cars. They can provide various products to help drivers achieve racing ambitions. Should you wish to discuss any options to finance your 2024 car and package, please feel free to contact: Connor Huntley, Account Manager, Mobile: 07950387841,

We offer a bespoke service, including hiring a car for a specific events. Please contact us to discuss your experience and driving ambitions.

Want to know more about 2025?

For more information and to register your interest in being a part of the Defender Rally Series 2025 please fill in the form on the link below.

Register Your Interest

At Bowler, a subsidiary of JLR, you can maintain and upgrade your Defender, or experience the thrill of racing by joining the Defender Rally Series. Contact us via the details below.